This Overlooked Strategy Is Key to Lululemon's Success
Over the past five-year period, Lululemon (NASDAQ: LULU) has seen its stock price rise 433%. That's far better than the S&P 500's 80% total return during the same time. The booming retailer has found remarkable success in an extremely competitive industry.
Selling high-quality products that are in huge demand with customers has certainly boosted the popular athletic apparel company. But there's another important, under-the-radar factor that has helped Lululemon. Let's take a closer look.
Image source: Getty Images.
Source Fool.com