This Pizza Giant Is Taking a Risk With Uber Eats. Could It Pay Off for Investors?
Whether you like Domino's Pizza (NYSE: DPZ) or not, you probably know the restaurant chain and its top-selling product: pizza. The pandemic was a very good time for the company as consumers -- stuck at home -- found its relatively inexpensive food offering an attractive option while they were unable to go out to eat.
Now, the world has reopened and Domino's is looking for ways to stay on the growth path. One experiment is selling through Uber Eats, which is a bigger move than you may think.
It isn't exactly hard to understand what Domino's does to make money. That said, although the restaurant offers more than just pizza, takeout is a huge portion of the top line. For the most part, Domino's controls the relationship with its takeout customers when they order remotely. That means that customers either call the restaurant directly or use the restaurant's website or app. There is no middle-man -- Domino's "owns" that customer.
Source Fool.com