This Popular Crypto Could Double in Value in 2023

In the months leading up to The Merge, investors began looking for indirect ways to profit from this technology upgrade of Ethereum (CRYPTO: ETH). They naturally focused on Polygon (CRYPTO: MATIC), the premier Layer 2 scaling solution for Ethereum. If The Merge was going to make Ethereum more valuable than ever, the thinking went, then it only made sense that it would boost the value of Polygon as well. During the summer, Polygon enjoyed a mini-boom when it tripled in value in a period of just two months. 

While some of the hype around The Merge has cooled, Polygon continues to be hot. Still trading for less than $1, there is a strong case for gains as investors start to price in recent developments.

The biggest news for Polygon of late has been the announcement of a new loyalty program for Starbucks (NASDAQ: SBUX) based on non-fungible tokens (NFTs). The new Starbucks loyalty program plans to go well beyond the old "punch your card 10 times, and you get a free coffee" type of loyalty program. Instesd, it might mean participating in metaverse experiences or collecting one-of-a-kind artwork every time you visit a Starbucks store. You won't need to show "proof of punch" to redeem rewards because everything will be digitally recorded on the Polygon blockchain.

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Source Fool.com