This Recent IPO Is Leading an Outdated Industry Into the Modern Era

Founded in 2013, FIGS (NYSE: FIGS) aims "to celebrate, empower and serve current and future
generations of healthcare professionals." Operating through a direct-to-consumer business model, FIGS brings personalization and a true sense of community to a market that was previously seen as a basic commodity. Led by co-founders and co-CEOs Heather Hasson and Trina Spear, the company has rapidly grown to 1.6 million customers and reported its first-ever quarter of over $100 million in revenue.

FIGS is quickly carving out a highly profitable niche in the healthcare apparel space thanks to its focus on personalization and innovation. This focus has built a loyal following and solid community of "Awesome Humans," as the company calls its customers, and gives investors an intriguing niche investment opportunity.

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Source Fool.com