This Will Be GoPro’s Most Important Product in 2017
The action sports community is always pushing the envelope when it comes to capturing their experiences. That's how GoPro Inc. (NASDAQ: GPRO) first came to fame -- by giving people who enjoy jumping out of planes, skiing off cliffs, scuba diving and the like a better way to record their adventures.
What made GoPro such a hit was that its cameras made experience capture accessible to the average person. Suddenly, it was no longer necessary to buy a specialized underwater camera to record someone's first scuba dive, nor to hire a professional videographer to capture a tandem skydive. A lightweight GoPro could capture all the action from its perch atop a watcher's head.
Now that (nearly) everyone has a camera in their pocket, though, the value proposition has changed for GoPro cameras. The action sports angle is still great, but as more smartphones become waterproof (or at least resistant), a GoPro has become more of a luxury than it used to be for those uses. And that makes Fusion the company's most important product this holiday season.
Source: Fool.com