This Will Be GoPro’s Most Important Product in 2017

This Will Be GoPro’s Most Important Product in 2017

The action sports community is always pushing the envelope when it comes to capturing their experiences. That's how GoPro Inc. (NASDAQ: GPRO) first came to fame -- by giving people who enjoy jumping out of planes, skiing off cliffs, scuba diving and the like a better way to record their adventures. 

What made GoPro such a hit was that its cameras made experience capture accessible to the average person. Suddenly, it was no longer necessary to buy a specialized underwater camera to record someone's first scuba dive, nor to hire a professional videographer to capture a tandem skydive. A lightweight GoPro could capture all the action from its perch atop a watcher's head.

Now that (nearly) everyone has a camera in their pocket, though, the value proposition has changed for GoPro cameras. The action sports angle is still great, but as more smartphones become waterproof (or at least resistant), a GoPro has become more of a luxury than it used to be for those uses. And that makes Fusion the company's most important product this holiday season. 

Continue reading

Source: Fool.com