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Who needs a cage match when the marketplace battle between Elon and Zuck can be so thrilling?

After a blazingly fast start, Threads is bringing over its branded content tools from sibling platform Instagram as Meta looks to monetize that popularity, Axios reported on Tuesday. This is part of a broader push to make Threads a more upbeat, influencer-heavy platform than Twitter, and to avoid making it too newsy (read: depressing and/or enraging) while giving its marketing business a boost. But if Threads' raison-d'être is to be Twitter, but without the fights and endless "discourse," what's the point?

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Source Fool.com