Twilio Shares Surged 278% in Value in 2020: Here Are 4 Reasons Its Business Is Growing

Twilio's (NYSE: TWLO) communications platform helps businesses better engage with their customers. That may sound trivial, but according to Gallup analytics, an engaged customer represents a 23% premium in revenue and profitability compared to an average customer.

More importantly, effective customer engagement can help brands distinguish themselves from competitors. That's why Twilio's management estimates its addressable market will reach $87 billion by 2023.

Here are four key reasons Twilio will be able to take full advantage of that opportunity.

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Source Fool.com