Twilio's Secret Growth Advantage: Its Own Customers

Twilio (NYSE: TWLO) aims to fuel the future of communications by helping companies reinvent the way they engage with customers. In 2018, Twilio took a step toward realizing this mission with the release of Twilio Flex, a product that helps businesses create an affordable contact center to handle customer inquiries. Investors should take note of how quickly Flex is gaining traction, both because it gives Twilio a shot at a $7 billion market opportunity, and because it highlights the underlying value and efficiency of Twilio's business model.

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Prior to Flex, developers were using Twilio's platform to build contact centers from scratch -- a challenging endeavor that involved stitching together various pieces of voice and text software. Recognizing the opportunity, Twilio built its own programmable cloud contact center: Twilio Flex. Management believes their relationship with the developer community is a source of efficiency, because it allows the company to create the products developers need most. Flex has finally given it a solid proof of concept to back up that belief.

Source Fool.com