Twitter Management Talks Advertiser Demand, Video Ads, and More
Twitter (NYSE: TWTR) shares were slammed when the company reported its quarterly results late last month. Some glitches in the company's ad products weighed on revenue growth. The social network's revenue increased by 9% year over year to $824 million, missing analysts' average forecast for the metric. But revenue would have increased by 12% if it weren't its ad product glitches.
A look beyond this revenue miss, however, shows reasons for optimism: New users are onboarding easier, opportunity lies ahead in video ads, and sentiment from marketers for Twitter's ads is upbeat. Here's a look at management's discussion of these important narratives during the company's third-quarter earnings call.
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