Twitter's Got 99 Problems but 140 Characters Ain't One
Twitter (NYSE: TWTR) finally started to loosen post size restrictions on Tuesday night. The social media juggernaut announced that it will double the size of the characters allowed on tweets in most languages on some accounts.
Raising the ceiling on platform posts from 140 to 280 characters is a welcome if not long overdue move, but let's not assume that this is what was holding back growth at Twitter. We're talking about a dot-com legend where revenue declined in its latest quarter. Giving its users more posting flexibility is nice, but it's not an elixir. In fact, it may even be counterproductive to both growth and monetization. Twitter faces several challenges these days, and Tuesday's move -- while being largely applauded -- won't solve it's problems. In fact, it may actually make things worse.
Source: Fool.com