Tyson Foods Challenges Beyond Meat, Impossible Foods with Its Unchicken Sandwich

In a development echoing last year's chicken sandwich wars, Tyson Foods, Inc. (NYSE: TSN) threw down the gauntlet to noted plant-based meat-maker Beyond Meat and privately held Impossible Foods with its first U.S. launch of its "Unchicken sandwich." Diners can sink their teeth into a crunchy faux filet at Reno, Nevada and Salinas, California Jack in the Box, Inc. restaurants during the test offering starting today, according to the press release.

The trial run is slated to continue through Dec. 12 or whenever the selected restaurants run out of Unchicken. Notably, the offering, which uses plant-based chicken from Tyson's Raised & Rooted faux-meat brand, features pea protein isolate in the Unchicken filets. While Beyond Meat highlights the use of pea and potato protein rather than soy in its Beyond Burgers, its Beyond Fried Chicken experiment made use of wheat and soy protein.

Image source: Getty Images.

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Source Fool.com