UBS's Latest Effort is Targeting the Not Obscenely Rich
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Swank Swiss bank UBS promotes itself not just as one of the world's biggest wealth managers, but as an exclusive club where those with the most money go. The bank claims half of the world's billionaires are clients, chipping in to its $3.2 trillion in invested assets.
But on Tuesday, UBS announced it's honing in on a new target: the not-so-terribly rich, or US clients with $250,000 to $2 million to invest. It plans to lure them in with a new digital platform.
Source Fool.com
