Ulta Beauty Plans an Autumn Release of 8 "Clean Beauty" Brands, Partnered With Credo

Ulta Beauty (NASDAQ: ULTA) said in a press release today it plans to launch eight different brands of "clean beauty" products this fall, offering personal care products made from "clean" ingredients to Gen Z purchasers or any other customer interested in the trend. The brands will attempt to set themselves apart through the "transparency" with which they reveal what ingredients are used in the beauty products, where they're sourced, and what fragrances are added.

Ulta Beauty cites an internally conducted April 2019 study that 1,700 consumers participated in and indicated that "ninety percent of Gen-Z shoppers intend to buy clean beauty products in the next year." The eight brands will include One Love Organics and Innersense Organic Beauty and will initially appear both on Ulta's e-commerce website and in approximately 100 stores out of its 1,264 outlet network.

Image source: Getty Images.

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Source Fool.com