Unity Software's IPO Lets You Invest In The Future of Video Games

Unity Software (NYSE: U) completed its IPO at $52 a share on Friday, adding to a long and growing list of hot newcomers to public markets in recent months. On the heels of the viral Snowflake (NYSE: SNOW) debut, Unity generated plenty of buzz of its own. The company raised over $1.35 billion in cash, and shares surged to over $68 a share by the end of its first day of public trading, making for a market cap of $17.9 billion. With the video game industry in high-growth mode, this software platform is worth a deeper dive.

Video games have been a hot commodity this year amid the pandemic. Sales in August alone increased 37% compared to sales a year ago.

Success in the industry is being shared like never before. There are major game developers like Activision Blizzard and Electronic Arts as well as mobile gaming specialist Zynga, but a myriad of smaller outfits are also getting their titles into the hands of gamers.

Source Fool.com