(NASDAQ: MAT) has orchestrated an impressive comeback over the last few years, and it's looking to keep that momentum going with Barbie hitting theaters on July 21.

It's got the makings of a hit. Barbie has been one of the most popular toy franchises for decades, which gives it a large fan base right out of the gate. Plus the movie should have a healthy draw with a star-studded cast and a reported budget of $100 million. It's a high-quality production with blockbuster potential.

Not surprisingly, Wall Street is optimistic. The stock is up about 15% in the last month as investors anticipate a successful release. However, that run-up has already added $1 billion to Mattel's market cap. Investors must wonder if Barbie's success is already baked in.

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Source Fool.com