Urban Outfitters' Comps Went One Way, Its Shares Went Another

In this MarketFoolery podcast segment, host Chris Hill and Motley Fool Funds' Bill Barker take a stab at explaining the peculiar stock leap that niche retailer Urban Outfitter (NASDAQ: URBN) enjoyed in the wake of its second-quarter report. When comps decline 5%, it takes a lot of optimism to send the stock up by double-digit percentages. And its overseas, wholesale, and online operation were much of the cause for that optimism. The question is, what can this company do to truly turn the tide? It has some innovative ideas.

A full transcript follows the video.

Source: Fool.com