Verizon Taps Its Yahoo! Brand to Launch New Mobile Service

Verizon (NYSE: VZ) is rolling out a new mobile wireless service backed by an unexpected brand. The planned launch of Yahoo! Mobile was reported Wednesday by CNN Business. The new service will offer unlimited text, talk, and data for $40 per month, with taxes and fees included, and operate on Verizon's main 4G LTE network.

The telecom giant acquired Yahoo! for roughly $4.5 billion in 2017, but it has struggled to get value out of the unit. Verizon Media Group CEO Guru Gowrappan told CNN Business that Yahoo! Mobile is part of Verizon's efforts to diversify its revenue streams and have advertising, subscription, and transaction revenues be roughly equal contributors in five years.

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