ViacomCBS' Secret Strength in the Streaming Wars

Cord-cutting's rise over the years, accelerated by the coronavirus pandemic, naturally led to a slew of streaming video services. ViacomCBS (NASDAQ: VIAC) (NASDAQ: VIAC.A) launched one of the newest, Paramount+, in March.

With literally hundreds of competitors, yet another streaming service seems unlikely to find its footing, even one built on the company's pre-existing CBS All Access product. But Paramount+ aside, ViacomCBS possesses a potent weapon in its streaming offerings, one that already delivers significant revenue.

This and other attributes make ViacomCBS an appealing investment despite the crowd of streaming competitors.

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Source Fool.com