Virtual MVPDs Are Suffering the Same Fate as Traditional Cable

Google's YouTube TV is raising its monthly rate from $50 to $65. The Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary announced a deal with ViacomCBS (NASDAQ: VIAC) in May to bring 14 additional channels to its live TV service. The company cited those additional channels, its deal with AT&T (NYSE: T) to offer subscribers HBO Max, as well as some new features in its price increase announcement.

YouTube TV had been the lowest-priced virtual multichannel video programming distributor (vMVPD) that offered a full-fledged cable subscription replacement. That title's now shared by Disney's (NYSE: DIS) Hulu + Live TV and FuboTV, which are both $55 per month.

But that pricing lead might not last very long. Disney and FuboTV announced a carriage deal to bring its expensive networks, including ESPN, ABC, and The Disney Channel, to its service. Meanwhile, Hulu + Live TV has several CBS channels, but none of the Viacom channels. That could change in ViacomCBS' next round of negotiations.

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Source Fool.com