For much of Amazon's (NASDAQ: AMZN) history, "buy Amazon stock" has been great advice.

If you had purchased shares of the e-commerce stock shortly after its IPO and held through the dot-com bust, there's a good chance you'd be a millionaire by now. The stock is up more than 100,000% since its debut, meaning it's turned $1,000 into more than $1 million.

Even if you'd bought Amazon a decade ago, you'd be up big, with returns over 8x. 

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Source Fool.com