Walmart Challenges Amazon Prime With No-Minimum Free Shipping

As its competition with Amazon's (NASDAQ: AMZN) Amazon Prime heats up during the holiday shopping season, Walmart (NYSE: WMT) announced today it will begin offering free shipping on all orders placed as part of a Walmart+ subscription. The new policy takes effect on Friday, Dec. 4, as part of the plan to continue adding features and incentives to the service.

Describing the move as "putting something extra under the tree for members," the company will now provide free next-day or two-day shipping to Walmart+ subscriber purchases, eliminating a previous $35 minimum. Delivery on items like groceries will still carry a $35 minimum.

Image source: Walmart.

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Source Fool.com