Walmart Grows Its Fashion Presence

On Sept. 21, Walmart (NYSE: WMT) launched Free Assembly, a new private-label clothing line for men and women. The fashion brand will be available online and in 250 stores, offering elevated style essentials at value prices. The new brand aims to offer timeless staples that have staying power. The retail company tapped Dwight Fenton, the former lead designer at Bonobos, to lead the brand. Fenton also designed for Old Navy, J. Crew, and Vineyard Vines.

Image source: Walmart.

Denise Incandela, SVP Women's Group, Elevated and Online Brands, wrote about Walmart's goal to become a major contender in fashion retail: "Through our ongoing strategy of expanding our assortment for our customers, we've shown that we're serious about establishing Walmart as a fashion destination."

Source Fool.com