Walmart's Plan to Take on Amazon Prime in India

After introducing its Prime program in India, Amazon (NASDAQ: AMZN) was able to quickly grow in popularity, surpassing homegrown Flipkart in shopper preference and eventually in gross sales. But Walmart (NYSE: WMT) has reinvigorated Flipkart since acquiring a majority share of the company last year, and it's planning to use Amazon's own playbook to cement that growth.

Flipkart is planning to launch a free video-streaming service available to all Flipkart Plus members, according to Bloomberg. Unlike Amazon Prime, Flipkart shoppers can't just buy into Flipkart Plus. The program requires consumers to spend about 15,000 rupees on the online marketplace, amassing 300 "super coins." By comparison, shoppers can buy into Amazon Prime for 999 rupees per year or 129 rupees per month.

Flipkart's decision to enter the rapidly growing Indian video-streaming space could help it continue outpacing Amazon in the market.

Quelle Fool.com