Want Free Coffee? Here's How to Get Some Friday

While every day seems to be some sort of fake holiday, a few of these less-than-official celebrations have become events championed by the business world.

You can get free pancakes on National Pancake Day and free cheesecake on the day created to celebrate that dessert treat. These events seem silly, but they do offer companies a way to raise awareness of their products while luring in new customers.

Celebrations like National Coffee Day, which takes place Friday, Sept. 29, gives companies a chance to draw attention to their brand while thanking existing customers. This year for National Coffee Day, a number of brands have plans to celebrate. That's great for consumers who will be getting free coffee and other deals, but it could also help coffee companies ignite their fall sales.

Source: Fool.com