Wearables Market Continuing to Shift to Smartwatches, Says IDC
Market researcher IDC has put out its latest estimates on the wearables market for the second quarter, and consumer preferences continue to shift increasingly away from basic fitness trackers and toward smartwatches. It was an important inflection point for the market, as shipments of basic wearables fell for the first time ever (down 0.9%). Meanwhile, smartwatch volumes soared by 60.9%.
"The transition toward more intelligent and feature-filled wearables is in full swing," added IDC senior research analyst Jitesh Ubrani. "For years, rudimentary fitness trackers have acted as a gateway to smartwatches and now we're at a point where brands and consumers are graduating to a more sophisticated device."
Image source: Apple.
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