What Do Spotify's New Video Capabilities Mean for Shareholders?

Last week, the world's largest audio platform, Spotify (NYSE: SPOT), announced that it is rolling out the ability for podcast creators to include videos in their shows. Though Spotify has long been focused purely on the world of "audio," this move will allow users to engage with Spotify more actively and puts the company in more direct competition with Alphabet's (NASDAQ: GOOGL) (NASDAQ: GOOG) YouTube. Let's see whether or not this move should pay off. 

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Before diving into why video capabilities could be an important tool for Spotify, it's probably best to dissect the actual announcement. 

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Source Fool.com