What Do Walmart and Yeezy Have in Common? They Could Both Save Gap

Clothing retailer Gap (NYSE: GPS) owes the majority of its recent growth to its market-leading apparel brand Old Navy and its high-margin, high-growth activewear brand Athleta. Unlike these two brands, Gap's namesake brand has seen sales decline since 2019.

Will the company's plans to strengthen the Gap brand succeed, or will the brand continue to weigh the company down? The answer will lie in Gap's execution of its 2023 "Power Plan" and the success of its developing partnerships, especially those with musician-designer Kanye West and mega-retailer Walmart (NYSE: WMT).

Image source: Gap.

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Source Fool.com