What Happens When The New York Times' Subscription Surge Tapers Off?

What Happens When The New York Times' Subscription Surge Tapers Off?

In its third-quarter results, released at the beginning of this month, The New York Times Company (NYSE: NYT) reported a 14% increase in overall subscription revenue, which was propelled by a nearly 60% rise in digital-only subscribers over the prior-year quarter. It's no secret that surging interest in the Times' coverage of the Trump administration has lifted the Gray Lady's fortunes.

As they relish the company's 43% rise over the last twelve months, many shareholders are surely wondering how the paper can make use of this temporary gift of a tailwind. Let's look briefly at four approaches the company is employing to convert a temporary advantage into a sustained edge.

Image source: Getty Images.

Continue reading

Source: Fool.com