Given the current uncertain macroeconomic environment featuring high interest rates and inflationary pressures, investors might expect 's (NASDAQ: AAPL) latest iPhone launch to fall flat. But iPhones are proving to be less of a discretionary expense than Wall Street anticipated. Over the last week, several analysts have observed that sales of new iPhones -- particularly the iPhone 15 Pro Max -- seem to be trending well.

Let's look at exactly why analysts are upbeat about the iPhone 15 lineup and what it means for the tech stock.

On Monday, a Morgan Stanley analyst said that the pre-order data it uses to gauge the new model's success indicates that there's been "a solid early start to the cycle," particularly as it relates to the most expensive new iPhone: the iPhone 15 Pro Max. Meanwhile, a Wedbush analyst said new iPhone pre-orders seem to be trending significantly better than expected, while a Credit Suisse analyst recently pointed out much longer lead times for iPhone 15 Pro Max orders. 

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Source Fool.com