What if Walmart, Target, and Amazon Had Sales, but Nobody Came?

It's going to be a busy week for deal seekers next week. Amazon's (NASDAQ: AMZN) now-iconic Prime Day is coming, and mass-market retailers Walmart (NYSE: WMT) and Target (NYSE: TGT) are trying to crash the party with their own mid-October sales events.

Prime Day has taken place in July every summer since Amazon created the shopping holiday in 2015. Amazon decided to bump Prime Day back by three months this year in response to the pandemic, as the company wanted to prioritize orders for personal protection equipment and other essentials. No good idea goes unduplicated in the business world, so it wasn't a surprise last week when Target announced that it would schedule its Deal Days blowout for the same two days as Amazon's Prime Day. This week, Walmart also announced that its own Big Save sales event would cover the same dates as its rivals.

Shoppers love bargains, but is too much of a good thing a bad thing? What if Amazon, Target, and Walmart host monster sales events, but nobody comes? It's a scary consideration, but it could very well play out that way.

Source Fool.com