For years, Dollar General (NYSE: DG) has dominated rural retail in the U.S. With discount stores spread around thousands of small towns, the company has insulated itself from the big-name competition mainly operating in large urban areas. This strategy worked beautifully for years with Dollar General's revenue approaching $40 billion in the last 12 months, up over 6,000% since 1990. 

But it is far from happy days for the discount retailer right now. Its stock is going through a major pullback with shares down around 58% from the all-time high set in 2022. Investors are worried about compressing margins, weak sales growth, and encroaching e-commerce competition.

Let's take a deeper dive and see what has brought down shares of Dollar General, and whether these problems are fixable. 

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Source Fool.com