Having started life as a DVD rental operation, Netflix (NASDAQ: NFLX) ostensibly kick-started the streaming industry in 2007 when it began delivering movies and TV shows to subscribers via the internet. Now, with approximately 223 million global customers, Netflix is the most dominant subscription video-on-demand (SVOD) company in the world.

Fifteen years is a long time in the SVOD space, and Netflix now has many well-funded rivals, including media giant Walt Disney (NYSE: DIS). By some projections, Walt Disney's Disney+ will overtake Netflix's subscriber numbers by the end of 2025.

Still, Netflix is not sitting idly by, and as many investors have observed, the company is making bold moves to position itself at the center of the next great streaming revolution.

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Source Fool.com