There's no doubt that Starbucks (NASDAQ: SBUX) is one of the most powerful consumer brands out there, regardless of industry. The company has operations across the globe. And it has found a way to make customers pay a premium for what is otherwise just a commoditized product. 

Starbucks' dominance has resulted in its stock producing a monster return of 30,600% (as of Jan. 4) since its initial public offering in 1992. Consequently, the company's market cap sits at $120 billion today. 

These high-level data points are certainly impressive, but there's more to the story. Here's what the smartest investors know about Starbucks. 

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Source Fool.com