What's Behind Facebook's Big Push Into Video

In this MarketFoolery segment, host Mac Greer, David Kretzmann of Supernova and Rule Breakers, and Ron Gross of Motley Fool Total Income discuss the value of Facebook's (NASDAQ: FB) new approach to video. It's not just about the unique content; users could always see and share videos on their feeds, but up till now, searching for and finding what you were after -- a simple matter on sites like YouTube -- was not obvious or easy. Improving that should add to the already impressive "stickiness" of Facebook, which will translate to ad revenue down the road. Should rival platforms be worried?

A full transcript follows the video.

Source: Fool.com