We all have names. They're special to us. Sometimes, a name does more than simply provide a label -- it helps to define one's identity. Occasionally, we change our names. A person might pick up a nickname; another might make a formal name change.

These notions apply to businesses as well. But when a company changes its name, it can sometimes create confusion for investors.

Oftentimes, a business name change is part of a rebranding strategy. In some cases, it's meant to highlight a new vision, as was the case for the company formerly known as Facebook and now known as Meta Platforms.

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Source Fool.com