Altria (NYSE: MO) has a huge 9.4% dividend yield. For a consumer staples company, that is shockingly high. However the dividend has been increased annually for years, so some dividend investors might see this as an income opportunity. It probably isn't, and a quick look at the company's most important business will help explain why.

Although the Altria name is a bit nondescript, the company's main Marlboro brand is very well known. It is the dominant cigarette in North America, with a huge 42.3% market share. That's impressive, but there's a bigger-picture problem here. Cigarette smoking is falling out of favor.

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Source Fool.com