The streaming industry experienced exponential growth over the worst months of the COVID-19 pandemic, with global subscriber numbers passing 1 billion in 2020. But with the space now experiencing a cooling rate of sign-ups, subscription video-on-demand (SVOD) could be hitting a plateau. In fact, according to one industry study, 82% of SVOD customers plan to maintain their current streaming accounts without adding any more in the near term.

The maturing of the streaming space is a notable risk for Netflix (NASDAQ: NFLX), which is already one of the world's largest SVOD operators by subscriber numbers. But when looking at how the company might develop over the next five years, the story isn't just about video streaming services anymore. Netflix is expanding into the videogame arena, creating the potential to reach new audiences, while also creating an opportunity to defend itself against customer churn.

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Source Fool.com