Furniture isn't usually the most exciting investment topic -- especially compared with hot areas like tech -- but one stock is soaring of late. Online furniture retailer (NYSE: W) has seen its shares more than double this year -- and that's despite dramatically declining sales and a depressing near-term outlook. 

What gives? Let's see what shareholders have picked up on, and imagine where Wayfair could be next year at this time.

Wayfair has a fantastic business model. It sells completely online, so it doesn't need to invest in costly real estate for showrooms. The digital platform also opens it up to a huge market of the entire U.S. population, and it operates in some other regions as well.

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Source Fool.com