Which Under-the-Radar Cryptos Could Pop After This Year's Big Soccer Tournament in Qatar?

This February saw the first-ever "Crypto Big Game" in football as crypto exchanges like Coinbase Global, Inc. (NASDAQ: COIN) made a huge splash with their attention-getting ads. Even people who knew little to nothing about crypto were talking about their favorite crypto ads featuring the likes of Matt Damon, LeBron James or Larry David. Fast forward to the end of this year, and we could see much the same media buzz at this year's Big Soccer Tournament, scheduled to start on November 21 in Qatar.

With less than six months to go, the crypto-related advertising and sponsorship deals are starting to roll in, potentially giving under-the-radar cryptos access to a huge, worldwide audience. In 2018, more than 3.57 billion people watched the Big Soccer Tournament. Simply getting in front of a fraction of these viewers could provide a huge, year-end boost headed into 2023. So which cryptos are best positioned to benefit?

The obvious place to start is with the cryptocurrency trading platforms that dominated advertising for the Big Game in February, and the most likely winner here will be Crypto.com. In March, Crypto.com became the exclusive cryptocurrency trading platform of this year's World Cup. The decision to sponsor the biggest event in the soccer world makes sense, given the huge amount of money Crypto.com has already spent on sponsorship opportunities in sports ranging from basketball to Formula 1.

Source Fool.com