Whoop (There It Is) — Sports Wearables Firm Nabs $3.6-Billion Valuation

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Could a promising rising star have a chance in the ring against the likes of Amazon, Apple, and Google?

That's what some investors are betting on. Whoop, a manufacturer of fitness trackers beloved by pro and amateur athletes alike said Monday that it raised $200 million from investors led by Japan's SoftBank at a $3.6-billion valuation. The round will help the wearables specialist initiate a full-court press against three deep-pocketed tech giants armed with their own arsenal of wearable health devices.

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Source Fool.com