Bread Financial Holdings (NYSE: BFH) fell about 14.9% this week as of noon ET today from last Friday's close, according to S&P Global Market Intelligence. The stock price had been down as much as 15.2% during the week. It was trading at $36.49 as of noon ET on Friday, down 45% year to date (YTD).

By comparison, the markets were pretty much flat this week, with the Dow Jones Industrial Average down 0.1%, the S&P 500 off 1%, and the Nasdaq Composite 1.9% lower as of noon ET on Friday.

Bread Financial Holdings is a leader in private-label and co-branded credit cards, as well as buy now, pay later (BNPL) services. It was formerly known as Alliance Data Systems, which acquired Bread in 2020 and took its name in March of this year.

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Source Fool.com