Why AMC Entertainment Is Falling Once Again Today

Shares of AMC Entertainment (NYSE: AMC) are falling again in midday trading Monday with shares of the movie theater chain down 5.4% at 12:27 p.m. ET.

The downturn comes despite CEO Adam Aron following through on one of his promises to his army of so-called "apes" -- the small, individual investors who have largely stuck by the theater operator through its meme stock rally and subsequent fall -- to begin accepting Dogecoin (CRYPTO: DOGE), Shiba Inu (CRYPTO: SHIB), and other cryptocurrencies at the box office and concession stand.

Image source: Getty Images.

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Source Fool.com