Shares of "buy now, pay later" (BNPL) services company Affirm Holdings (NASDAQ: AFRM) jumped as much as 16% early in Monday's session following an encouraging report on BNPL trends as the 2023 holiday shopping season kicks off. Shares then pulled back a bit, but were still trading up by 10.2% as of 1:30 p.m. ET.

According to the report released Monday morning by Analytics, BNPL purchases accounted for around $7.3 billion in online spending from Nov. 1 through Nov. 26, up 14% year over year. And that momentum appears to be accelerating following Black Friday. Adobe said BNPL purchases climbed 20% year over year over the holiday weekend, driving $782 million in online spending on Saturday and Sunday alone.

BNPL options are presented to online shoppers as short-term interest-free loans -- an increasingly attractive option as consumers grapple with inflation, higher interest rates, and macroeconomic uncertainty. Affirm is integrated at the checkouts of more than 250,000 retailers -- notably including Amazon, Dick's Sporting Goods, Target, and Walmart -- making one of the most pervasive BNPL platforms on the market today.

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Source Fool.com