Shares of Amazon (NASDAQ: AMZN) were all over the board Wednesday, initially falling as much as 2.9% before climbing back into positive territory. As of 2:45 p.m. ET, the stock was back in the red, down 1.1%.

The broader markets were solidly in rally mode, but conflicting analyst commentary sent the e-commerce giant both up and down, as investors digested the opinions of Wall Street's best.

UBS (NYSE:UBS) analyst Lloyd Walmsley played the role of Debbie Downer today, lowering Amazon's price target to $125, down from $165, while maintaining a buy on the shares.

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Source Fool.com