Why Appian Is Spending So Aggressively on Marketing
Like many cloud companies, Appian (NASDAQ: APPN) spends a significant chunk of its revenue on sales and marketing. But there's a simple explanation for that. The company says that every customer it lands brings in a lifetime value of seven times more than the cost to acquire them.
In this Beat and Raise segment recorded on Oct. 8, Fool contributors Jeremy Bowman and Nicholas Rossolillo explain the opportunity in that strategy, and why it's weighing on the company's near-term financial results.
Source Fool.com