Why Apple, Inc. Should Go Big With Its Original Shows

Apple (NASDAQ: AAPL) is about to drop $1 billion on original content over the next year, The Wall Street Journal reported this week. The notable budget puts the tech giant alongside big Hollywood spenders like Netflix, Amazon (NASDAQ: AMZN), and Time Warner's HBO.

Despite the growing competition in the hot original content space, a move to invest in its own programming would make sense for several reasons.

Image source: Getty Images.

Source: Fool.com