Why Apple Inc. Won't Ever Release an "iPhone Pro"

There has been plenty of speculation about what Apple (NASDAQ: AAPL) plans to name its upcoming premium iPhone with OLED display. In the media, it is commonly referred to as the iPhone 8 or the iPhone X, but I don't think that it's particularly likely that Apple will go with either of those names.

In a yet-to-be-published column as of this writing, I argue that Apple should go with the rumored name "iPhone Edition." In this column, I'd like to explain specifically why I don't think Apple will opt to call its premium iPhone by the commonly rumored name, "iPhone Pro."

Image source: Apple.

Source: Fool.com