Why Apple Inc.'s iPhone 8 Won't Start at $900

Why Apple Inc.'s iPhone 8 Won't Start at $900

Analyst Steve Milunovich, by way of AppleInsider, said in a recent note that he expects Apple (NASDAQ: AAPL) to price its hotly anticipated OLED iPhone at $900 for the variant with 64 gigabytes of storage, with a 256 gigabyte variant selling for $1,000.

I don't have any knowledge of how Apple plans to price its upcoming iPhone lineup, but I find this proposed pricing structure highly unlikely. Here's why.

Image source: Apple.

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Source: Fool.com