Shares of Apple (NASDAQ: AAPL) climbed higher on Wednesday, adding as much as 4.1%. At the end of the trading day, the stock was still up 3.8%.
The broader market indexes rallied, which no doubt contributed to the iPhone-maker's rise. However, news also broke that Apple was making a further push into the digital-advertising space, which could spell additional upside for the stock.
As a result of its push to protect consumer privacy, Apple has been widely credited with the growing disarray for other companies in digital advertising. That said, it isn't above generating a new revenue stream in the ad-tech space.
Source Fool.com