Why Artificial Intelligence (AI) Pushed Meta Platforms Stock Higher Today

Meta Platforms (NASDAQ: META) kicked off its trading week on a positive note, with its stock rising by more than 2% on Monday. Several bullish notes from analysts, on the basis of the company's push into artificial intelligence (AI), tipped sentiment in the social media company's favor. Meta's share-price performance notably exceeded that of the S 500 index on the day, which crawled up by 0.3%.

Several prognosticators updated their takes on Meta Platforms in the wake of the social media company's update late last week on its AI efforts. Last Thursday, management unveiled a set of new AI-harnessing tools and services for its advertisers.

Meta calls this collection the AI Sandbox, and at the moment it's a pilot program. In the company's words, it "will act as our testing playground for early versions of new tools and features, including generative AI-powered ad tools."

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Source Fool.com